Instagram is the biggest social media platform in the world and is therefore a platform where most of you already have an account. It’s used by influencers to inform their followers about their lifestyle and products they are using. In addition to this , big companies use it to profile themselves in the social media world and to interact with their customers/audience.

While some of you are only sharing memes with your friends and being an influencer or having your own company may seem far from your reality, for others it can be a dream to one day become an important figure on the platform. Here I want to tell you why it may be a good idea to step up your Instagram game even if you don’t want to become internet famous.

Reasons for becoming more active on Instagram

• Helps you starting a career

One of the most important factors after finishing your bachelor’s degree would be to find a job in the field that you studied. As most employers check the social media profiles of their applicants, it can boost your chances if they are able to see the projects you have already worked on. Therefore, you should start posting about the projects you are doing as part of your study. And who knows, maybe companies will give you job offers based on the content that you showed on your feed .

• Starting your own company

Maybe instead of applying for a job at a firm after your graduation, you may want to start your own company in the future. If so, Instagram can help you find possible clients. As your followers will know you for the work you are doing and may think of you when they have a project you could take part in.

• Networking

Instagram gives you the opportunity to connect with people that work in the same field as you. Therefore, opening the further possibility for collaborations and possible future projects.

• Showing your achievements

Another important part of why you should become more active on Instagram is to showcase the achievements you have made. May it be a marathon that you completed, or that painting you were drawing for weeks. Showcasing your achievements and dreams can help you profile yourself into the minds of others. So to say, become more of a tangible person overall.

As you can see there are multiple reasons why you should be more active on Instagram. In my next article I will focus on how you can improve your profile as a whole and what steps you can take in order to gain followers and interaction. I hope the points I made will give you the motivation to become more active on Instagram.